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Large Cable Company

 Sales and Marketing Platform

Client Challenge

To tackle these complex challenges, EWS delivered a unified solution that streamlined sales channels, optimized service provisioning, and centralized knowledge delivery. 

  • Disparate sales channels
  • Service provisioning and knowledge delivery issues impacted:
    • Time to market
    • Cost of system maintenance
    • Some internal and some outsourced solutions
  • Customer acquisition, satisfaction and retention improvement
  • Winbacks and chargebacks
  • Expensive services of outside hosted solutions
  • Major overhead in leads processing & commission calculations

EWS Solution

EWS designed a comprehensive and scalable solution to unify sales operations, enhance data-driven decision-making, and automate the lead-to-sale lifecycle.

Data-Driven Warehouse

Leveraged demographic, billing, transactional, and usage data to create a centralized intelligence hub.

Mobile Compatibility

Enabled seamless access and performance across mobile devices.

Integrated Architecture

Adopted an "integrate and build" approach for smooth system interoperability.

Scalable Cloud Infrastructure

Implemented an AWS-based solution to handle complex, large-scale data workloads.

Service-Oriented Architecture (SOA)

Delivered a modular, flexible platform built on SOA principles.

End-to-End Sales Reporting

Connected the entire lead-to-sale process with integrated reporting and analytics.

Project Approach

 Phased project plan designed to deliver early for enterprise-wide sale lead management along with ‘close the loop’

Phase 1

Sales Commission System

Phase 2

Sales Force Automation

Phase 3

Enterprise level Business Intelligence